Strategy &
Storytelling

 

Our brains have developed to crave great stories not to assimilate long-winded numbers, data and facts. For many thousands of years, stories have helped to ensure our survival. This is why the ‘bouncer’ at the door of the brain readily embraces tales and emotions, while rational explanations are left in the cold.

Strategy &
Storytelling

The three pillars
of Storytelling

Equity Storytelling

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