More References



„Leaders in business and governments need to have a point of view about the future, and communicate it effectively. Veit Etzold describes in his book how storytelling can be a powerful tool to share with others how to shape the future.“
Prof. Jordi Canals, Dean IESE Business School

„Prof. Dr. Veit Etzold is not only a very successful thriller writer, speaker and consultant on storytelling. Due to his broad experience in the financial services sector, he knows exactly what service firms need and how they can create the right story to position themselves and their products best. Veit is one of the rare examples who understand creativity AND financial service.“
Roman Lewszyk, CEO, Moventum S.C.A

„A very inspiring and memorable introduction into storytelling – our managers were delighted by the presentation and some of them started to implement this powerful technique right after the coffee break!“
Claude Chèvre, Vorstand Personen-Rückversicherungs-Geschäft, Hannover Re SE

„The group was truly in awe about all the elements they could use to make their stories more impactful and many of them mentioned an element from your workshop during the ‘Key Take-aways’ round at the end of the session.“
Sebastiaan Hoogendorp
EMEA Manager Capability Development
Johnson & Johnson Netherlands

„People do not buy facts but stories. Veit Etzold shows in a very clear and entertaining way how managers can use storytelling to control the ‘company ship’.“
Rolf Schmidt-Holtz, CEO of Sony Music Entertainment until 2011

“As presented by Veit Etzold, storytelling is a convincing way to turn the analytical into real action – while engaging executives emotionally. For consultants it’s an essential part of good client work.“.
Dr. Klaus-Peter Gushurst, Managing Director Strategy, formerly Booz & Company, Germany/Switzerland/Austria

  “Change and transformation are challenges that all our customers face. Veit Etzold is a master of using storytelling not only to plan strategies, but to ensure that all employees are brought on board.”
Gerd Kulhavy, Chairman of the Board, Speakers Excellence

 “The financial industry is among the most profoundly changed by digital transformation. Veit Etzold shows how new strategies and change projects can be executed successfully without bringing an organisation to a standstill. A must for every business practitioner.”
Marcus Vitt, Spokesman of the Board of Management, DONNER & REUSCHEL AG.

“It’s remarkable how Veit Etzold succeeds in weaving complex subject matter and ‘marketing talk’ into inspiring stories.”
Uschi Durant, Head of Joint TV Marketing Screenforce, Mediengruppe RTL Deutschland GmbH

“The archives are brimming with brilliant yet ultimately unrealised strategies – mostly because the need for and purpose of the strategy was not anchored clearly enough within the organisation. The emotionally targeted, sustained communication of a strategy is the first step to successful implementation. Veit Etzold shows the right way to do it.”
Dr. Peter Strüven, Economic and Political Consultant, Former Chairman of Germany and Asia, The Boston Consulting Group (BCG)

“No matter how ingenious the business idea, how innovative the product or how revolutionary the service – without the right marketing strategy, conquering the market will remain an elusive goal. Customers do not merely want to be reached and communicated with, but genuinely inspired. Veit Etzold gets right to the heart of what matters.”
Wolfgang Bosbach, Lawyer, Long-time Expert on Interior Policy at the German Federal Parliament

„Veit Etzold’s presentation was exciting, educational and entertaining at the same time. One of the best speakers on strategy and storytelling.“
Dr. Sherhan Ili, Managing Director Ili Consulting

„Veit Etzold’s storytelling presentation was the best of the TED X Event in Munich.“
Rudolf Repgen, Managing Director, IESE Business School Germany

„Tremendous and exciting – Etzold knows how stories work in sales.“
Jochen Körner, Sales Director, Europa Marsh LCC

„Devising strategies is one thing, communicating them convincingly is another. All strategies have a story in them. They are about attacks, battles, victories and the fear of defeat. Veit Etzold has taken up this issue and is showing business managers how you can use narrative forms to present strategic content in an enthralling and compelling manner.“
Prof. Dr. Olaf Plötner, Dean of Executive Education, ESMT European School of Management and Technology and author of Counter Strategies in Global Competition

„Veit Etzold is not about multitasking – there’s a lot of people doing that – he’s about multi-telling, an art that is becoming increasingly important in a world of dreary business speeches. We are all media-savvy, we want to be entertained and often look back with nostalgia to the times when we were told beautiful, exciting and gripping stories. We have forgotten this art and it’s time that we find our teachers. Veit Etzold is one of them.“
Pierre Deraëd, Marketing Director, Bain & Company Germany

“What impressed me, however, were the mini sessions on the subject of storytelling that Veit Etzold did on the Rakuten Expo between the lectures. Very interesting. Situation, complication, solution. Man is per se paranoid, underestimates the good and overestimates the negative. For a good story, we need to describe the situation with a negative association.”
Arne Vogt, Artavo sales strategies and management

Follow Veit Etzold