Dr. Veit Etzold GmbH
Friedrichstr. 171
10117 Berlin
Phone: +49 (0) 30 39 74 36 67
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The Financial Crisis – A Tragic Comedy pdf

For those who speak German, please have a look here !

Veit Etzold Speaker Profile


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PressProf. Dr. Veit Etzold helps companies develop, communicate and implement strategies. In doing so, he helps them sell high-margin services and to position and differentiate their brands in an increasingly competitive environment. The more complex the strategy and the more abstract the service, the better the story needs to be. Only a good story can make a service tangible and easy to understand while simultaneously showing the uniqueness of a company and its products.




  • 15 years’ management experience in startups, multinational corporations and consultancies
  • 20 books published in seven countries with a total circulation of more than 1.5 million copies

Prof. Veit Etzold has many years of experience in multinational corporations, media management, banks and start-ups. Among other things, he was a strategy consultant for the Boston Consulting Group and a member of its Global Strategy Institute. He also served as Program Director for Management Training at the European School of Management and Technology (ESMT).

Prof. Veit Etzold is also a successful author of non-fiction books and thrillers, many of which spent weeks in the Spiegel bestseller lists. His books have been translated into seven languages to date. Veit Etzold writes for the Harvard Business Review and other renowned business magazines and is a sought-after keynote speaker. He holds a PhD in Media Studies and attained his Global Executive MBA at the IESE Business School in Barcelona, Madrid, Silicon Valley and New York as well as at CEIBS in Shanghai. Since 2017 he has held a professorship at Aalen University, where he teaches on strategy, marketing strategy, market research, marketing and positioning, sales, corporate storytelling and neuro-marketing. As director of the Competence Centre for Neuromarketing and Corporate Storytelling, he collaborates on exciting projects with corporations and hidden champions and incorporates the latest insights into his keynote speeches and workshops.

Interview with Veit Etzold

  • Interview with Veit Etzold on the subject of storytelling pdf


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