Whether big change initiatives, global transformations or the strategic realignment of a business: only a strategy that is presented with the right story will be understood and implemented by staff. Storytelling is integral to the success of change initiatives – because STRATEGY + STORY = TRANSFORMATION
Unlike conventional ‘hard sell’ methods, storytelling does not work based on the ‘push’ principle. Simply, customers hear a good story about your product and realise that they need it and no other. Quite simply: TO TELL IS TO SELL
Nowhere are stories more valuable than in venture capital, private equity, M&A and IPOs. For anyone who wants to sell a company, it is worthwhile getting to grips with the techniques used by real-life professional story-writers. This requires a hero, a villain, a turning point and a happy ending. You need a STORY to have a $TORY
As the volume of available digital information continues to expand exponentially, users’ attention spans become shorter and the ‘fight for their eyeballs’ more relentless – after all, the competition is only a click away. Digital storytelling helps you serve millions of customers in a scalable business by using an effective story to make each customer feel unique. Remember: CONTENT + CUSTOMER IS KING
Dipl.-Kfm. Brigitte Siegert,
Management Prof. Dr. Veit Etzold
Phone: +49 (0)30 3974 3667
Mail:
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