Strategy, Storytelling, Transformation

The world has a problem. Most companies are struggling or failing with three key aspects of strategy: the strategy itself, its impact and its implementation. As well as finding it difficult to define a goal, they struggle to communicate the strategy story internally and to set the wheels in motion. This makes strategy one of the biggest challenges facing global managers today.

In this keynote and lecture, Prof. Veit Etzold shows how managers can connect these three elements, develop a holistic corporate image and create a ‘change story’ that will be easily understood by all and implemented with lasting effect.

He shows how the story of a strategy can travel from the top floor of a Frankfurt skyscraper to the last shelf of the assembly line in an Indonesian packing station and remain true to the original message.

This lecture shows the best way to develop clear corporate goals and strategies, to communicate them over the long term and to anchor them effectively in a company with measurable results.