References

“Leaders in business and governments need to have a perspective on the future and to communicate this effectively. In his book, Veit Etzold shows how storytelling can be a powerful tool to communicate with others about how to shape the future.”
Prof. Jordi Canals, Dean IESE Business School

“Prof. Dr. Veit Etzold is not only a highly successful thriller writer, speaker and storytelling consultant. Thanks to his broad experience in the financial services sector, he also knows exactly what service firms need and how they can create the right story to position themselves and their products. He is one of those rare people who understand both creativity AND the financial world.”
Roman Lewszyk, CEO, Moventum S.C.A

“A very inspiring and memorable introduction to storytelling. Our managers loved the presentation – some even got to work implementing this powerful technique directly after the coffee break!”
Claude Chèvre, Member of the Board at Hannover Re SE (Life/Health Reinsurance Division)

“The group was intrigued to learn about the elements they could use to make their stories more impactful. Many of them cited an element from your workshop during the ‘key take-aways’ round at the end of the session.“
Sebastiaan Hoogendorp
EMEA Manager Capability Development,
Johnson & Johnson Netherlands

“People don’t buy facts – they buy stories. In his characteristically accessible and entertaining style, Veit Etzold shows how managers can use storytelling to steer their company ship.”
Rolf Schmidt-Holtz, CEO of Sony Music Entertainment until 2011

“As presented by Veit Etzold, storytelling is a persuasive way to turn the analytical into action while engaging with executives on an emotional level. For consultants, it’s an essential part of working effectively with clients.”
Dr. Klaus-Peter Gushurst, Managing Director Strategy & (formerly Booz & Company), Germany/Switzerland/Austria

“Change and transformation are challenges that all our customers face. Veit Etzold is a master of using storytelling not only to plan strategies, but to ensure that all employees are brought on board.”
Gerd Kulhavy, Chairman of the Board, Speakers Excellence

“The financial industry is among the most profoundly changed by digital transformation. Veit Etzold shows how new strategies and change projects can be executed successfully without bringing an organisation to a standstill. A must for every business practitioner.”
Marcus Vitt, Spokesman for the Board of Management, DONNER & REUSCHEL AG

“It’s remarkable how Veit Etzold succeeds in weaving complex subject matter and ‘marketing talk’ into inspiring stories.”
Uschi Durant, Head of Joint TV Marketing Screenforce, Mediengruppe RTL Deutschland GmbH

“The archives are brimming with brilliant yet ultimately unrealised strategies – mostly because the need for and purpose of the strategy was not anchored clearly enough within the organisation. The emotionally targeted, sustained communication of a strategy is the first step to successful implementation. Veit Etzold shows how to do it.”
Dr. Peter Strüven, Economic & Political Consultant and Former Chairman of Germany and Asia at The Boston Consulting Group (BCG)

“No matter how ingenious the business idea, how innovative the product or how revolutionary the service: without the right marketing strategy, conquering the market remains an elusive goal. Customers do not merely want to be reached and communicated with, but genuinely inspired. Veit Etzold gets right to the heart of what matters.”
Wolfgang Bosbach, Lawyer and Renowned Expert on Interior Policy at the German Federal Parliament

“Veit Etzold’s presentation was exciting, educational and entertaining. He is a leading speaker on strategy and storytelling.“
Dr. Sherhan Ili, Managing Director of Ili Consulting

“Veit Etzold’s storytelling presentation was the highlight of the TED X Event in Munich.”
Rudolf Repgen, Managing Director, IESE Business School Germany

“Enjoyable and exciting – Etzold knows how stories work in sales.”
Jochen Körner, Sales Director, Europa Marsh LCC

“Devising strategies is one thing; communicating them convincingly is another. All strategies are essentially stories: they are about attacks, battles, victories and the fear of defeat. As an expert on the subject, Veit Etzold shows business managers how to use narrative techniques to present strategic content in an exciting and compelling manner.”
Prof. Dr. Olaf Plötner, Dean of Executive Education, ESMT European School of Management and Technology and author of Counter Strategies in Global Competition

“Veit Etzold is not about multitasking – there’s a lot of people already doing that. Rather, he’s about multi-telling: an art that is increasingly important in a world of instantly forgettable business communications. We are all media-savvy, we all want to be entertained, and we often look back with nostalgia on the times when beautiful and exciting stories were commonplace. We have forgotten the art of storytelling; Veit Etzold is one of the teachers who can help us relearn it.”
Pierre Deraëd, Marketing Director, Bain & Company Germany

“What impressed me, however, were the mini sessions on storytelling that Veit Etzold conducted between lectures at the Rakuten Exp. It was very interesting to hear about the ‘situation, complication, solution’ approach. Humans are inherently paranoid: we underestimate the good and overestimate the negative. For a good story, we need to describe a situation with a negative implication or threat.”
Arne Vogt, Sales Strategies and Management at Artavo