‘Metaphors in Strategy’ (language: English)
With Ted Buswick

Business Strategy Series 9:5, 2008, pp.279-284

One way of broadening the way we think about strategy is to bridge the gap between business and other disciplines. Ideas from outside the business world can be made useful for the strategist when explored as metaphors for addressing a problem. In today’s rapidly changing global environment, business leaders should use insights from every area available to them: business, history, philosophy, anthropology, dance and any other academic field. Stimuli that are external to business can replenish ‘strategy’ with the richness, freedom, and creativity it needs, enabling managers to perceive trends the competition does not see.

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