To Tell is to Sell – Using the right story to raise the value of your company
‘Equity Storytelling’ is the art of telling a good story in order to get a better price in a corporate transaction.
In no other context are stories more valuable than in venture capital, private equity, M&As and IPOs. For those who want to sell a business, it is worthwhile getting to grips with the techniques used by the people who actually make a living from selling stories. In other words: writers of novels and crime thrillers, scriptwriters, biographers and journalists.
Equity storytelling is about finding ways of transferring the analytical and creative skills of fiction and non-fiction authors into the context of corporate transactions. It works surprisingly well. Because equity storytelling combines creative craft with basic analytical and strategic skills. (Based on the book ‘Equity Storytelling’ by Veit Etzold and Thomas Ramge.