‘How do you convince the customer?’ (language: German)

Harvard Business Manager, October 2013

A consulting firm is feeling the pressure: it must fight to keep its biggest customer, and the competition for the job is tough. Could replacing PowerPoint slides with storytelling win the day? The article features commentary by Prof. Dr. Burkhard Schwenker (CEO of Roland Berger Strategy Consultants), Prof. Dr. Dietmar Fink (Chair of Management Consulting at the Bonn-Rhein-Sieg University of Applied Sciences) and Thomas Hermann (Head of Corporate Development at Evonik Industries).